Catherine Battos

Directed all marketing operations for 7 years as a sole contributor, successfully expanding responsibilities to manage regional marketing for 3 key locations.

Generated 30% marketing attribution for new sales, directly contributing to significant revenue growth and market expansion.

Developed and edited high-impact content including press releases, blogs, sales collateral, and email campaigns, enhancing clarity and persuasiveness.

Produced compelling client testimonials and case studies, while expertly managing marketing budgets, events, and performance reporting.

Contributed to the company's recognition as "Best of Georgia" for four consecutive years, elevating brand reputation and market standing.

Managed comprehensive communication across all channels, including web, social media, telephone hold messaging, and internal/external information systems.

Authored, edited, and designed print and digital materials to effectively promote services and increase ridership.

Meticulously proofread articles, policies, procedures, and presentations, ensuring accuracy and enhancing public understanding.

Achieved significant digital growth, increasing CAT website traffic by 20%, Facebook audience by 474%, and Twitter followers by 607%.

Developed and meticulously proofread a variety of communication materials, including presentations, brochures, forms, and reports, ensuring high standards of accuracy.

Provided critical administrative and operational support, assisting with staffing plans, budget management, and graphic design.

Designed and maintained essential databases to streamline information management and improve efficiency.

Efficiently copyedited and processed numerous daily Requests for Funding, ensuring compliance and timely operations.

Authored and compiled a comprehensive Standard Operating Procedure (SOP) Manual for the National Facilities Pilot Program, standardizing processes.

Streamlined administrative workflows by managing critical documentation and ensuring adherence to federal guidelines.

Edited over 100 diverse publications, including books, laminates, and interactive CDs, within a 2.5-year timeframe, ensuring content quality and accuracy.

Designed and implemented a cross-referenced database that significantly reduced recurring grammatical errors across all publications.

Analyzed manuscripts for optimal adaptation to existing educational series, enhancing consistency and educational value.

Collaborated with the Sales Department to provide product evaluations and identify potential applications, directly supporting market strategies.

Identified and successfully implemented a free advertising opportunity within a key publication, maximizing exposure and saving marketing costs.